HOLLYWOOD HORRORFEST raises both funds and awareness for the VINCENT PRICE ART MUSEUM.
The mission of the Vincent Price Art Museum at East Los Angeles College is to serve as a unique educational resource for the diverse audiences of the college and the community through the exhibition, interpretation, collection, and preservation of works in all media of the visual arts.
Vincent Price, who studied Art History (along with English) at Yale University, was a noted art lover and collector. He was a commissioner of the Indian Arts and Crafts Board.
In 1957, impressed by the spirit of the students and the community’s need for the opportunity to experience original art works first hand, Vincent and Mary Grant Price donated 90 pieces from their private collection and a large amount of money to establish the Vincent Price Art Museum at East Los Angeles College in Monterey Park, California, which was the first “teaching art collection” owned by a community college in the United States. They ultimately donated some 2,000 pieces; the collection contains over 9,000 pieces and has been valued in excess of $5 million.
Price also spent time working as an art consultant for Sears-Roebuck. From 1962 to 1971, Sears offered the “Vincent Price Collection of Fine Art”, selling about 50,000 fine art prints to the general public. Works which Price selected or commissioned for the collection included works by Rembrandt, Pablo Picasso, and Salvador Dalí. Public access to fine art was important to Price, who, according to his daughter, Victoria, saw the Sears deal as an “opportunity to put his populist beliefs into practice, to bring art to the American public.”
Price amassed his own extensive collection of art and, in 2008, a painting bought for $25 by a couple from Dallas, Texas was identified as a piece from Price’s collection. Painted by leading Australian modernist Grace Cossington Smith it was given a modern valuation of AU$45,000.