About the Award…

HOLLYWOOD HORRORFEST is the proud home of the official PRICE AWARD.

The PRICE AWARD celebrates VINCENT PRICE’S unique artistic and iconic legacy by “honoring an artist whose work has achieved equally iconic status in the horror/fantasy genres.” HHF would like to personally thank VICTORIA PRICE & the PRICE Family Estate for their generous support and help in creating this prestigious Award.

The Award is presented in-person by VICTORIA PRICE.

Previous PRICE AWARD Recipients : Joe Dante (GREMLINS, HOWLING), Cassandra “Elvira” Peterson (ELVIRA’S HAUNTED HILLS), Sid Haig (SPIDER BABY, HOUSE OF 1000 CORPSES) and most recently John Landis (AN AMERICAN WEREWOLF IN LONDON & MICHAEL JACKSON’S THRILLER).

HHF raise both funds and awareness for the VINCENT PRICE ART MUSEUM through a percentage of its Box Office and auctions & raffles throughout the festival weekend.

Talking of Vincent’s Art Legacy that is the VINCENT PRICE ART MUSEUM “My father’s joy in seeing art displayed in such a glorious space bearing his name would have been a wonderful thing to behold. But I like to think that every time an artist sees her work displayed in a state-of-the-art gallery, a student comes face-to-face with a painting that blows his mind, a teacher brings his message home to a class by showing them a work of art, or a community member finds respite from her busy life by walking through an art exhibition, that joy will fill the Vincent Price Art Museum for generations to come.” Victoria Price – Daughter of Vincent Price

The mission of the Vincent Price Art Museum at East Los Angeles College is to serve as a unique educational resource for the diverse audiences of the college and the community through the exhibition, interpretation, collection, and preservation of works in all media of the visual arts.